ItzSEO vs Frase
AI content briefs + research tool vs. Claude-powered content + bundled SEO suite.
The 5 key differences.
- 1
Frase is brief + content optimization. ItzSEO is brief + content + audits + ranks + AI Search Visibility.
- 2
Frase $45/mo. ItzSEO $29/mo gives more.
- 3
Both have AI-generated content. Claude vs GPT for long-form quality.
- 4
ItzSEO bundles HRMS + client portal on Agency tier — Frase has neither.
- 5
Frase's question research is a real feature we don't replicate exactly. We use Claude's reasoning + cited-sources instead.
Which one fits your situation?
We won't pretend we're better at everything. Here's when each tool is the right call.
Pick Frase if…
- You only need briefs + content optimization — no rank tracking, audits, or AI Search Visibility
- You rely on Frase's question research (PAA + competitor SERP) — we use Claude on cited sources instead, which is comparable but not 1:1
- Your team has deep Frase-specific workflows + scoring habits already
Pick ItzSEO if…
- You want SEO suite bundled (content + audits + rank tracking + keyword intel)
- You prefer Claude over GPT for long-form quality
- You're an agency that needs HRMS / leaderboard / client portal alongside content
- You want voice-preserved import + AI Search Visibility tracking
Side-by-side.
| Feature | ItzSEO | Frase |
|---|---|---|
| Starting price | $29/mo | $45/mo |
| Powered by Claude (not GPT) | ||
| Voice-preserved import | ||
| AI Search Visibility | ||
| Brief generation | ||
| Question research | Claude-based | |
| Content optimization | ||
| Technical audits | ||
| Rank tracking | ||
| Competitor keyword gap | ||
| Cannibalization detection | ||
| WordPress publish | ||
| Built-in HRMS (Agency tier) | ||
| Client portal |
Switching from Frase.
Most teams switch in under an hour.
- 1
Export Frase content briefs + documents as CSV/Markdown.
- 2
Import via /content → Import wizard. Map fields.
- 3
Re-add keyword research at /keywords. DataForSEO auto-enriches.
- 4
Reconnect Google Search Console for ranking data.